Zupee is simply a twist of Ludo and Snakes & Ladders which makes the gaming experience quick, easy, and fun. Giving main priority to safe transactions, responsible gaming, and innovative collaborations, Zupee has been rapidly growing, and establishing itself as a significant player in the Indian gaming industry.
Dilsher Singh as the founder of Zupee
He managed the Simutech Club at IIT, where students could discuss and evaluate chemical engineering issues. Dilsher also found psychology to be his real love. He came to see how difficult it is to comprehend human behavior and that a deeper comprehension of the human mind requires information from several scientific disciplines. He has been captivated by this intricacy and the complexity of human behavior ever since. As if that weren’t enough, Dilsher’s academic endeavors also brought him to Switzerland, where he was employed at EPFL as a Research Associate.
About Zupee
The new Indian online gaming platform, Zupee, is gaining popularity and is rapidly expanding. It promotes skill-based games that are very much suitable for your everyday routine and more.
Zupee caters to everyone, be it you are willing to try your luck with a pay-and-play scheme or are just up to a free game. One of the biggest hits of the company is Ludo. Partnered with one of the largest casual and board game companies in India, Zupee combines challenge and amusement to offer a delightful and addictive gaming experience.
Moreover, the All India Gaming Federation (AIGF) has approved the entire range of games they offer, thus assuring that the games meet the requirements for skill-based play.
Zupee: Industry
India’s gaming sector is on a growth path and progressively becoming a major player in the global market. Let’s take a look at what makes this sector so fascinating:
Leading Mobile Gaming Market: With remarkable app download numbers that are a clear indication of the rising interest of gamers, India has now become the largest mobile gaming market in the world.
Booming Revenues: Compared to the prior year, transaction-based game revenues increased by 21% in 2022. By FY25, the market is expected to reach INR 231 billion at a 20% growth rate.
Fantasy Sports Leader: The biggest fantasy sports market worldwide is India, with 180 million players. The market is projected to have INR 25,300 crores by FY27, a compound annual growth rate (CAGR) of 33% is expected for its growth.
Present Difficulties and Prospects for the Future
The gaming business is nevertheless upbeat despite the recent imposition of a 28% goods and services tax (GST). The industry is currently valued at about $3.1 billion, but forecasts suggest it might grow to $8.92 billion over the next five years.
Dominance of Real Money Gaming (RMG): With 83–84% of total revenue coming from the RMG industry, it is a significant source of income. This market continues to grow, with some 100 million online gamers, 90 million of whom are willing to pay.
However, as skill gaming platforms used to operate under an 18% GST on platform fees, known as Gross Gaming Revenue (GGR), the implementation of a general tax without differentiating between skill and chance games has put additional pressure on the sector.
Entrepreneurial Idea of Zupee
Every business owner has a backstory, and Dilsher Singh Malhi’s started in Rajasthan. He saw a chance to transform play into organized competition, in contrast to the majority of kids who played games only for fun. He developed an early concept of monetization, set up pen-fighting competitions, and charged for attendance.
His natural understanding of incentives and engagement gave him an advantage in entrepreneur-like thinking.
Zupee Startup Story
Zupee is a cutting-edge gaming platform that was introduced in 2018 by the dynamic team of Dilsher Singh and Siddhant Saurabh with the goal of revolutionizing the real money gaming industry. At first, Zupee was a very popular quiz game. People adored it and found it to be really interesting, which resulted in remarkable top-line growth. A significant turning point was reached when they boldly decided to change course and concentrate on more relaxed, culturally known games like Ludo while they were still finding out the best ways to commercialize and expand that model.
Dilsher founded Zupee with the goal of developing a product that is enjoyable and improves people’s quality of life, drawing inspiration from the well-known Bollywood proverb, “Zindagi lambi nahi, badi honi chahiye. “While Siddhant is the creative mind behind the user-friendly and sleek software that keeps attracting more users, he also developed a robust and sophisticated tech stack architecture that ensures uninterrupted service for Zupee’s expanding customer base.
Zupee now provides a wide range of games, many of which have done very well, making it a flexible platform in the gaming industry.
Zupee’s mission
Zupee’s aim is to provide entertaining and easy-to-learn games for all ages of players. They intend to offer a unique gaming experience by giving fun and entertainment to all through their introducing new and creative ways to the old famous games like Ludo and Snakes & Ladders. Their goal is to make a friendly environment where gaming has no boundaries so that everyone can play around, and have fun together.
Business Model
The main elements of Zupee’s business plan are examined in more detail below:
- Skill-Based Gaming: By adding skill components, Traditional board games are transformed by Zupee. As the first online gaming platform to do so, Zupee immediately incorporates strategic elements into the traditional Ludo experience, enhancing gameplay’s competitiveness and appeal.
- Responsible Gaming: Zupee prioritizes the security of the player above all things. To stimulate moral gaming, all games are designed to be short, with the average game time being eight to ten minutes. This practice of taking regular breaks by the players makes a more conducive environment for gaming.
- Strategic Partnerships: For the purpose of expanding its clientele base and product distribution, Zupee has signed offers with big industry name companies, like reliance Jio platforms, to make Zupee’s content available for Jio phone customers.
- Safe Financial Transactions: Zupee guarantees its users safe financial transactions. A seamless and safe gaming experience is ensured by partnerships that allow users to easily add money to their game wallet via a variety of methods, including as UPI, bank accounts, e-wallets, and debit/credit cards.
With this strong business strategy, Zupee not only improves the online gaming environment but also puts player safety and engagement first, guaranteeing a fun experience for every user.
Also check:- Morning Affirmations for a Positive Mindset to Start Your Day For Success
Social Media campaigns of Zupee
- The “Sadiyon Se India Ka Apna Game” campaign that features Saif Ali Khan, Sunil Grover, Mouni Roy, Vijay Raaz, and Abhay Deol aims to generate huge anticipation among the viewers, showing them a captivating journey from the Stone Age to the digital era, and uniting them all in their affection for Ludo. Through colorful graphics and witty storytelling, it skillfully follows the journey of Ludo through time, humor and engaging narratives coming together, and finally presenting the modern skill-based version of Zupee.
- Zupee used Taboola SmartBid, an automated bidding system that examines campaign and conversion statistics inside Taboola’s network, to improve campaign success. By predicting the probability of user conversion for each impression, this technology enables more effective and efficient advertising tactics.
- Zupee successfully scaled its user acquisition efforts on premium publisher sites across the open web by utilizing Taboola’s 15-second motion ad style and sponsored content. The quality of users acquired through Taboola was remarkable, with low fraud rates and high retention rates.
