Lemon Tree Hotels has announced the appointment of Niket Sood as Vice President – Commercial Strategy, marking a significant step in the brand’s growth trajectory. With close to two decades of diverse experience in the hospitality sector, Sood brings a dynamic blend of strategic foresight and operational excellence.
Sood’s most recent role as Regional Director – Topline Performance at Accor India & South Asia saw him driving commercial strategy across sales, revenue, distribution, and loyalty. His efforts were pivotal in achieving above-market performance across a vast and varied portfolio, earning him a reputation for results-driven leadership.
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Prior to Accor, Sood spent over eight years with Marriott International, where he played a key role in shaping revenue strategies across North India. His deep understanding of regional markets and his ability to lead through transformation positioned him as a strong voice in the hospitality space.
What sets Sood apart is his holistic career journey — from front-office operations to leading complex, multi-brand portfolios. This hands-on experience, coupled with a keen eye for innovation, makes him a valuable asset to Lemon Tree Hotels as the brand eyes expansion and deeper market penetration.
His appointment reflects Lemon Tree’s commitment to infusing global best practices into its growth strategy, and to staying ahead of the curve in an evolving hospitality landscape.
With Sood at the commercial helm, Lemon Tree Hotels is poised to elevate its brand positioning and unlock new avenues of value creation.
