In 2025, the Jamaica Tourist Board (JTB) will be marking 70 years of promoting Jamaica—and most likely all manner of ways too, since it has been a smashing success in showcasing the island as a world class destination. Founded in 1955 the JTB has proudly lifted the bed of this island so many times over for its people, with its picture perfect beaches, green mountains and homegrown culture (and that riddum) that reggae music makes. This historic year underscores 70 years of relentless pursuit to create the global brand of Jamaica
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Strategic Alliance for Luxury Expansion:
In a major move to bolster its luxury hospitality portfolio, the Jamaica Tourist Board has just announced another partnership with the world’s elite hotel group, Palladium. Combining international hotel group and economic juggernaut in the Spanish city with its budget tourist resort empire, this investment will deliver significant capital investment into their growth and enhancement of portfolio in Jamaica. Mission: To bring in a broader mixture of luxury travelers that are looking for luxury and the very best amenities around.
Raising Jamaica to New Heights:
The new strategic partnership between the Jamaica Tourist Board and one of the pinnacle hotel brands in the world – Palladium Hotel Group, elevates Jamaica to new heights on the luxury tour market. Through the partnership of JTB’s global exposure and travel destination knowledge with Palladium and its standards of high-end properties and services, the strategy will team up more discerning tourists from key global markets, such as many emerging long haul markets. The focus on luxury hospitality from Jamaica is going to also be a major factor driving tourist dollars into the country when we secure more international business it helps cement its status as one of the top Caribbean getaways. A sign of the times… global travel industry is available and will continue to evolve in response to customer needs!
Now, this strategic alliance is in a critical juncture for the Jamaican tourism industry which feels it must evolve and reset positioning in response to changing traveller demands. Their exclusive partnership with Palladium Hotel Group is aligned well with the ambition and vision of one-day sustainable growth through diversification of the tourism product for Jamaica Tourist Board. This is on purpose, targeting the luxury segment to draw in wealthier travelers who will spend more and thus feed into the local economy leaving Jamaica as premier Caribbean destination . These celebrations of the 70th anniversary will certainly be a party for the new and exciting chapter that is emerging for Jamaican tourism.