In a major move that signals a transformative shift in India’s hospitality landscape, Accor and InterGlobe Enterprises have strengthened their long-standing partnership by launching an ambitious growth roadmap. The joint vision? Establishing 300 Accor-branded hotels across India by 2030—a bold benchmark that underscores their intent to become a dominant force in the sector.
A New Era in Hospitality: Consolidated Powerhouse for Expansion
This strategic update brings together Accor and InterGlobe’s existing assets, development projects, and management functions under one integrated, autonomous platform. The goal is clear: streamline operations, drive scale, and deliver a seamless hospitality experience across market segments.
The platform will serve as the exclusive growth engine for all Accor brands in India, including its luxury and lifestyle offerings from Ennismore. While Accor retains control over brand operations and global service access, InterGlobe’s on-ground expertise ensures a finely-tuned, local approach.
Treebo Joins the Journey: Master License to Expand Ibis & Mercure
One of the standout aspects of this strategy is the exclusive partnership with Treebo, a tech-savvy player that operates over 800 hotels across 120 cities. Through a joint investment, Accor and InterGlobe become Treebo’s largest shareholders, signaling deep commitment to digital transformation.
Under a master license agreement, Treebo will spearhead the growth of Accor’s Ibis and Mercure brands across India. This collaboration has already yielded fruit—10 new Mercure properties have been signed, reflecting Treebo’s rapid traction and market access.
Why This Matters: Tapping into India’s Unbranded Hotel Market
By combining Accor’s global brand strength with Treebo’s digital-first distribution, this partnership is poised to revolutionize India’s underserved, unbranded hotel sector. With a combined portfolio of over 30,000 rooms, the alliance is positioning itself to become the third-largest hospitality player in the country.
Loyalty Reimagined: IndiGo’s BluChip Meets Accor’s ALL Program
To enhance customer value across the travel journey, IndiGo and Accor have launched a strategic loyalty collaboration between BluChip (IndiGo’s program) and ALL – Accor Live Limitless.
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Key Highlights:
- Two-way points conversion between flights and hotel stays
- Co-branded rewards and curated experiences
- Joint marketing and future growth collaborations
Pieter Elbers, CEO of IndiGo, shared the significance of this move:
“With our expanding global network and Accor’s strong presence in our key destinations like Thailand and the UAE, this partnership couldn’t be more timely. We’re excited to enhance value for our 2M+ BluChip members.”
From Accor’s lens, Chairman and CEO Sébastien Bazin emphasized speed and scale:
“We’re multiplying resources to grow five times faster. 300 hotels by 2030 is just the beginning—we’re building the future of hospitality.”
InterGlobe’s Role: Market Expertise Meets Global Vision
Rahul Bhatia, Group Managing Director of InterGlobe, added:
“With India’s rapidly evolving travel scene, this partnership will redefine hospitality. Our synergy with Accor, backed by local insights and global benchmarks, sets us on a path to deliver unmatched value.”
Final Thoughts
This three-way alliance—Accor, InterGlobe, and Treebo—backed by a powerful loyalty integration with IndiGo, is not just a business strategy. It’s a blueprint to reshape travel and hospitality in India, offering tech-driven experiences, unmatched convenience, and world-class service across price points.
As the countdown to 2030 begins, all eyes are on this powerhouse partnership that’s set to rewrite the rules of Indian hospitality.
