Mumbai, India – Ascott Limited, the leading global lodging business unit of CapitaLand Investment has announced its bold aspirations to increase its footprint in the maturing Hotel Market India. Ascott with a deep faith in the long term future of India, wants to bring its Ascott Inventory Growth to 12,000 units by 2028.
Commenting on this strategic move, Kevin Goh Ascott, Chief Executive Officer of Ascott at the 20th Hotel Investment Conference– South Asia (HICSA)
Goh showed the company’s latest efforts to exploit growing hotel demand in India, which is no longer hungering for developed markets infrastructure and increasing middle classes.
Transforming its strategy in 1st with both Tier1 as well as Tier2 Cities India Aanit Verma (Moderator) | September 27, 20 | While anchoring high profile metro city another company expect to target fast developing tier2 / tier 3 cities emerge on the opportunity of emerging markets.
Ascott India growth strategy will also be aided immeasurably by the Lyf brand it is introducing. Witnessing how millennial and Gen Z preferences are changing upfront Lyf offers unique social living feature amid huge appetite for community oriented accommodation.
This gesture demonstrates that Ascott, as a landlord, is ready to adjust to the changing demographics in Indian market.
Ascott has already proven its commitment to grow thanks to a ground breaking progress in Q1 2025 What West Indies was able to secure, for continued expansion in Goa and with three new property signings; adding 600 units at Lucknow%22and Thanjavur. Thus the number of Ascott properties now stood at 6,100 units across only 22 altogether operating & pipeline projects.
Lee Ngor Houai, COO of the EMEA (excluding MENA) South Asia and China for Ascott on companies geography/brand expansion ambitions. He underscored that Ascott properties and Citadines or Oakwood and somerset are part of what the company wants to grow
Ascott’s investment in hospitality It is a clear vote of confidence for the promise of an Indian market. With the company expanding far and wide, it will shape the future of hospitality in India in a fundamental way.
