NB EXCLUSIVE
The Brands & Sourcing Leaders Association (BSL) celebrated a major milestone as three crucial MoUs were signed in the presence of Mr. Raman Dutta (Founding Member & National General Secretary – BSL, Chairman – AI Glocal). The occasion brought together leaders from Lifestyle , Textile,wellness, skilled labour, international media, and brand collaborations, who are instrumental in strengthening India’s global footprint across industries.
The event was also honoured by the presence of:
Ms. Jasveen Kaur (Senior Director, New times Group) & BSL Board Member
Ms. Neelu Gupta (Country Head, Trident Group) & BSL Board Member
Mr. Sanjay Shukla (Team Leader, Triburg ) & BSL Board Member
Mr. Vipin Khaneja
(Vice President PR & Communications at BSL)
Mr. Manish Thakur (Co-founder, NB Digital PR & Branding and PR partner of BSL)
Russian Delegation Present:
Mr. Cheremin Sergey – Minister of the Government of Moscow, Head of the Department for External Economic and International Relations of Moscow, Chairman of the Board of the Business Council for Cooperation with India
Ms. Zhilina Olga – Deputy Head of the Department for External Economic and International Relations of Moscow
Ms. Pustovalova Daria – Deputy Head of International Project Execution Division of the Department for External Economic and International Relations of Moscow
Ms. Anufrieva Galina – Deputy Head of External Economic Activity Division of the Department for External Economic and International Relations of Moscow
Mr. Lebedev Alexander – Director General of Big Asia Media Group
Ms. Khachatrian Seda – Head of Division, Center of Strategic Communications, Big Asia Media Group
Mr. Gasyuk Aleksandr – India Correspondent and South Asia Bureau Chief, Rossiyskaya Gazeta
MoUs sealed today:
- Business Council for cooperation with India, Government of Moscow , Russia × Patanjali Group, India
- BIG ASIA Media Group: Russia × Patanjali Group, India
- BSL (Brands & Sourcing Leaders Association) India × BIG ASIA Media Group: Russia
As a result of President Vladimir Putin’s visit to India, Patanjali Group formalized a historic MoU with the Government of Moscow. The signing was done by Swami Ramdev Ji and Mr. Sergey Cheremin.
This collaboration concentrates on:
Massive implementation of Yoga, Ayurveda, Naturopathy and Indian wellness practices in Russia
Export of trained yogis and skilled labour for wellness and construction sectors
Joint research on anti-ageing, longevity, and early disease detection
Bridging cultures through spiritual and wellness content
The partnership connects India and Russia not only culturally but also economically and through knowledge-sharing.
Speaking at the event, Swami Ramdev Ji highlighted the worldwide success of Patanjali and shared that the brand’s Dant Kanti toothpaste is already popular across many countries.
With this new collaboration, even more Patanjali products will begin reaching international markets, including Russia.
A special collaboration was also inaugurated between BIG ASIA Media Group: Russia and Patanjali Group, marking a significant cultural milestone.
This partnership will allow BIG ASIA Media to distribute and promote Indian cultural content through Russian digital and television platforms. Audiences in Russia will receive high-quality Indian content focusing on Yoga, Ayurveda, Indian festivals, heritage, wellness, spirituality, and lifestyle through joint media productions. These initiatives also aim to deepen India-Russia friendship while boosting tourism and cultural storytelling.
The third agreement between BSL and BIG ASIA Media Group focuses on introducing top Indian brands to the Russian market and developing a roadmap for bringing leading Russian brands to India. This move strengthens BSL’s mission of expanding global brands, sourcing networks, and trade relationships.
The agreements also pave the way for:
Recognition and development of international training programs
Joint research modules
Exchange of industry expertise
Workshops on innovation, sourcing, and product development
BSL played a strategic role in bringing all stakeholders together, opening meaningful dialogue, and ensuring alignment between leaders in wellness, media, and sourcing. With its extensive network, BSL continues to position itself as a key interface between India and global markets.
National General Secretary BSL, Mr. Raman Dutta, shared:
“The Indian brand ecosystem encompassing wellness and culture is scaling worldwide at an unprecedented speed. These agreements are a strong testimony to India’s growing authority not only in Ayurveda and Yoga but also in media and skilled talent. BSL is committed to partnerships that nurture stable global collaborations.”
For more details, You can check out https://bslassociation.com/
