Indian market signaled by Thai hospitality giant Dusit Hotels and Resorts re-entering, an indication that thus not only will Dusit capitalize on their ambitions are large but going after tier-II city/Tier-III cities. Sign: The ever growing potential of India’s nascent tourism destination and say goodbye to tourist hotel era in the major metros.
Dusit plans to operate both luxury and upper midscale hotels in India, in order to tap into more part of the broader Indian hospitality segment.
Dusit has set an aggressive plan of handling more than about 3000 keys chainwide in the country which looks like major bettors in India’s hotel industry.
Opting for Tier-II and Tier-III markets is the result of realizing what could be done in those regions that have been largely unexploited. With the increasing consumerism in India, due to an booming economy these cities take up more and more business as well leisure travel henceforth high quality hotels are needed. Expected to kick-start the hospitality sector growth in these areas and offer opportunities to local economies, Dusit’s entry is going to be a big blow.
Dusit Hotels and Resorts is the well recongised Thai hospitality offering their own creative whispers in the style of service and amenities to the Indian hospitality industry. It will be part of the tide of Southeast Asian hotel brands that are swooping into India’s burgeoning tourism sector.
The Indian tourism industry is only cruising towards a plateau of mass growth with this enlarge, fueled by both locals and foreign travelers. Similarly, Demand for luxury hotels India is on a rise but Dusit also aims to take upper midscale ones so they can eat a larger Indian cake.
Dusit mainly targets Tier-II and III cities, but major players within hospitality have just started spreading their wings in India. For instance, Minor Hotels India recently launched its Anantara Jaipur property signaling increasing inclination of global chains in Indian market.
Dusit: The hospitality sector hopes to grow due to the strategic decision by Dusit in targeting emerging markets in India. The company’s investment in India is a sign of its faith in the long-term economic health of the country and the future potential of its tourism industry.
It also lays evidence to the broader Thai hospitality push, outside Thailand.
