· Marking their bold debut at the LFW X FDCI, Enamor teamed up with Papa Don’t Preach to showcase their luxury lingerie curation
· A celebration of style and magic, blurring boundaries to turn lingerie into a couture statement and high-fashion luxury outerwear
New Delhi, 9thOctober 2025: Enamor, India’s leading fashion lingerie brand, launched and showcased their luxury curation in collaboration with Papa Don’t Preach by Shubhika, at the prestigious Lakmē Fashion Week in partnership with FDCI. Bringing the seasonal ‘Autumn Celestial Energy’ to life at the event, the latest collection added a unified appeal of style, divinity, opulence, and elegance.
Inspired and born of the celestial, the mystical and the magical elements of the cosmos, the collection celebrates the essence of modern femininity. From dawn’s first breath, celestial deep blues, ivories, and scarlets blazing with ardor, the showcase represents a timeless moment celebrating couture, craftsmanship and luxury with high-octane glamour. This is not just fashion lingerie; it epitomizes a constellation of confidence and charisma woven by artistic hands.The range redefines lingerie into a canvas of bold self-expression with intricate detailing, curating pieces that are both daring and timeless.
Lingerie sits at the intersection of many intimate moments, celebrations and occasions, whether it is your stylish trousseau, exquisite lace bralettes, elegant corsets or playful balconettes. For years now, Enamor has celebrated lingerie as a fashion garment. Enamor spent decades exploring its moodboard and constantly pushing their boundaries, transforming innerwear into fashion and turning lingerie into couture. The bold and moving act unfolded, creating garments that felt like spells in motion, unapologetically.
Speaking at the launch event, Shekhar Tewari, Chief Executive Officer– Modenik Lifestyle (Enamor, Dixcy Scott, Slimz and Levi’s Essentials) said, “The collaboration is more than just a fashion lingerie collection; it is a bold couture statement at the Lakmē Fashion Week. Enamor has always been the trendsetter in fashion, constantly challenging our status-quo within the category and now we’re reversing the script for luxury lingerie by blending our expertise in craftsmanship with Papa Don’t Preach and Shubhika’s signature, bold, otherworldly and narrative-driven designs. Bringing in her vision of transcending lingerie into luxury and couture, Enamor X PDP – A Luxury Curation elevates fashion lingerie, to be celebrated, adorned and revolutionized.”
“Enamor X PDP – A Luxury Curation reminds me that the rarest alignments are the truest ones. This collection is about a woman’s two universes – the one she shows the world, radiant and resplendent, and the one she keeps within, intimate and infinite. When these worlds meet, there is no inside and no outside, only wholeness. That is the revolution we are dreaming of – to let adornment turn itself inside out, to let luxury begin where intimacy resides, and to let a woman be seen exactly as she is – rare, complete and aligned.” highlights Shubhika Sharma, Founder and Creative Director, Papa Don’t Preach.
The curated collection features distinct and harmonious style themes reflecting a transcendental journey into the cosmos. With a focus on thoughtful designs and timeless appeal, the couture collection will feature a range of exquisite pieces, from strapless balconette bras to wired corsets, embroidered laces with satins and sophisticated push-up styles, all designed to make women feel confident and look celestial.
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Making a show stopping entry in a glittering body suit with a mini black tiered veil at the back, the look was completed with black tights as Ayesha Kanga strutted down the ramp projecting a picture of luxury unlimited.
Together, Enamor X Papa Don’t Preach promised to be one of the most anticipated highlights of Lakmē Fashion Week – a collection for the dreamers and storytellers who know that their style is their magic, and their wardrobe is their constellation.The collection will be available on Enamor’s website, select D2C platforms and offline stores – EBOs, MBOs and NCS.
About Enamor:
Enamor is a Modenik Lifestyle Pvt. Ltd. owned brand. Created in 2001 as a JV with Barbara of Paris – a 70-year-old French heritage lingerie brand, Enamor brought premium fashion lingerie to Indian women. Over the years, it has become synonymous with transforming lingerie from an innerwear to an exquisite fashion garment. The brand operates both online and through a large network of physical stores, including exclusive brand outlets (EBOs), multi-brand outlets (MBOs) and national chain stores (NCS). For more details visit:https://www.enamor.co.in/
About Papa Don’t Preach:
Inspired by everything that isn’t real and fuelled by a penchant for bold and conscious designs, Papa Don’t Preach redefines homegrown Indian luxury with a distinctive blend of bridal couture, luxury Pret, and western couture. Extending beyond the garments, Papa Don’t Preach encompasses a PETA award-winning vegan accessory line that includes footwear, bags, and jewellery. The brand’s headquarters are in Mumbai, India, along with a production unit spanning over 6,000sq ft. With one flagship store in Mumbai and two in Delhi, India, Shubhika manages a team of over 200+ third-generation Indian artisans in-house and a 98% female-led team. In the last twelve years, everything the brand delineates has been born from the values of 100% ethical, inclusive and innovative standards.
Media Contact:
Anirjit Ghosh | anirjit.ghosh@modenik.in | +91 8420755155
Guneet Gujral | guneet@papadontpreach.com| +91 9699757522
About House of Lakmē :
The House of Lakmē, is India’s no.1 colour cosmetics and leading premium skincare brand from Hindustan Unilever Ltd. The brand has been the pioneer of the make-up and colour cosmetics in India since 1952 with 1000+ SKUs that push the trendsetting envelope of beauty and fashion. Combining international cosmetic technology with an in-depth understanding of the Indian consumer’s needs, the House of Lakmē offers a comprehensive beauty experience through its extensive product portfolio, for fashionistas to embrace beauty unapologetically. For further information, log on to: www.Lakmē india.com
About Fashion Design Council of India (FDCI):
A non-profit organisation, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 400 members. Founded on the premise of promoting, nurturing, and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. FDCI stays true to its commitment to promote the ‘Make in India’ label as handlooms take centre stage, in a country, whose heritage is soaked in the flavours of indigenous crafts. For more information, please visit: www.fdci.org
About Reliance Brands:
Reliance Brands Limited (RBL) is a subsidiary of Reliance Retail Ventures Ltd and began operations in 2007 with a mandate to launch and build global brands in luxury to premium segments across fashion and lifestyle. Its current portfolio of brand partnerships comprises Armani Exchange, Armani Caffe, Balenciaga, Bally, Bottega Veneta, Brooks Brothers, Burberry, Canali, Coach, Diesel, Dune, EA7, Elan Cafe, Emporio Armani, Gas, Giorgio Armani, Hamleys, Hugo Boss, Hunkemoller, Iconix, Jimmy Choo, Kate Spade, La Martina, Lenscrafters, Manish Malhotra, Michael Kors, Mothercare, Muji, Paul & Shark, Paul Smith, Pottery Barn, Pottery Barn Kids, Pret A Manger, Raghavendra Rathore, Salvatore Ferragamo, Satya Paul, Steve Madden, Superdry, Scotch & Soda, Tiffany & Co., Tod’s, Tory Burch, Tumi, Valentino, Versace, Villeroy & Boch, West Elm, Zegna. RBL today operates 1,621 doors split into 934 stores and 687 shop-in-shops in India. In the past five years, RBL has also invested in building and operating homegrown designer brands besides acquiring the iconic British toy retailer Hamleys. Globally, Hamleys has 191 stores across 14 countries.
For more information, please visit: https://relianceretail.com/partner-brands.html
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