Hospitality news: The Leisure Hotels Group (LHG) is mulling projects in hospitality and beyond across India from North Indian hospitality giant, exploring branded residences and other real estate opportunities — one of the highest priorities for the group right now.
That strategic pivot will position the group on the strength of the name and its well established understanding of hospitality markets.
Vibhas Prasad (Personal) Outlines Growth strategy:
Vibhas Prasad, Director of Leisure Hotels Group said that along with regular hotel operations, the company is looking to diversify its portfolio. This is an area of specialization — industry proven leveraging massive demand by people for luxury living with hospitality services. Some projects are still not out, but this movement is expected to gain momentum in coming years from where it starts.
Making Hospitality Fundamentals Work for Real Estate:
It is part of an ongoing with many brands around the world that have all expanded into premium residential real estate from their strong hospitality properties.
LHG intends to convert its proven operating capabilities in hospitality—from guest experience, service delivery and asset management into premium branded residences that are differentiated by lifestyle.
Learn more about IHCL Partnerships and Strategic alliances:
IHCL has been seeing considerable success following their partnership with Leisure Hotels Group on recently announced recently announced Naukuchia House – IHCL SeleQtions. The group also plans to, take help of few more collaborations and strategic alliances in order to drive its hotel and residential brand expansion as well entry into new markets / segments further, through branded residences including stand alone projects. Such partnerships could expand to other networks and influencing power.
Focus on Diverse Opportunities:
Branded apart from residences are a key stand but as we said leisure hospitality is looking at other real estate opportunities along in line with core business. This means considering the ability that could be still explored for a possible hospitality future in key leisure and business enclaves. The group has on boarded Auradoon recently as a Dehradun business hotel indicating its intent to offer the wide range of market segments.
Also Check:- India Hospitality Sector Shows Strong Resilience in 2024, Adds Over 42,000 New Hotel Keys
The Role of Asset Management in Hospitality is Still Critical:
Well, with foray in branded real estate as well the ground floor where asset management will continueToDo inspiering movement will be clutch and stones for Leisure Hotels Group. The company is likely to benefit from its long experience in the management and operation of a wide array of hotels/resorts in preparation for success of its next ventures.
Leisure Hotels Group is embarked on a bold growth journey with its strategic focus towards hospitality expansion and into branded real estate. Seep RILs existing brand partnerships and wealth of experience in asset management of hospitality, the group is focused on accessing new real estate opportunities while further consolidating its foothold in hospitality especially in key locations such as Dehradun business hotels.
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