India is a land rich with craft and art, especially when it comes to our textiles. From khadi to handloom to chickenkari, we have a wide variety of handmade craft and textiles, which can add a touch of elegance to many an outfit. The government too is pushing the works of women artisans, and people are finally walking up to the magic of Indian textiles and Indian artisans. Hence, we at NB News are determined to help you stay atop your fashion game, decided to share some sustainable brands that support Indian craftspeople, textiles, and Indian local production.
Tamarind Chutney
A brand that has made a name for itself in the eco-friendly circles with both traditional and modern pieces, Tamarind Chutney uses ethical practices to make textiles inspired by Indian traditional art. They support artisans, and proudly display who made the traditional prints, like ajrak, they are selling. To limit waste, even surplus raw material is used to make new items.With every purchase, you get a card that tells you about the artisans involved in the process.
Irisha Originals
This is a jewelry brand that works with artisans to make eco-friendly hypoallergenic brass and silver pieces that will stun you. Based in Pune, their socials show a wide range of products constantly innovating the jewelry space.
SUTA Sarees
While not a fully vegan brand, this sustainable brand often works with artisans in West Bengal to make their eye-catching sarees and traditional pieces. Creators have applauded their innovative fabrics and chic designs, crediting them with making sarees mainstream again. While some argue that the prices are slightly high, others look at the fabrics, the sustainability promises, and feel the same is justified.
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Indian artisans have an art that captures the soul of the country. Whether that be our GI tagged Banarasi sarees or chickenkari work that borrows from nature and inspires us to keep nature alive. These textiles and prints, such as block printing in Rajasthan, are a culmination of centuries of knowledge, and a response to our geographic conditions. In an era where the West is rebranding most of what makes South Asia special without due credit, it is high time we learn to appreciate what we have, because even if its not our style, it is our history. We don’t have to wear it, especially if we were handed these fabrics and clothes as a form of restriction rather than the burst of pattern and colours they are, but we can always take a moment to support these works, because such industries are the truly soul of India. With the right innovation, we could make Indian textiles a global phenomenon where everyone could find something and thus, reclaim a part of us that colonization tried to steal. For more fashion news, stay tuned to NB News.
