India’s automotive landscape is a fascinating mix of surging mass-market segments and an exploding luxury sector. Now more than ever, consumers are looking for a vehicle to do much more than just move them from point A to point B, but one that represents a level of sophistication, advanced technology, heart-pounding performance, and ride quality from behind the wheel. The super-luxury car segment in India Model on the outside, luxury on the inside Craving bespoke artistry, searching for singularity, and seeking the herald of newfound fortune.
The luxury automotive space in India, while a much tinier percentage of the total market, is a strong bellwether on economic progress and changing consumer aspirations. The sales numbers since the beginning of 2025 from our primary “luxury” competitors, Mercedes-Benz, BMW, and JLR, show tremendous momentum and success, especially in the high-end luxury space and growing demand for Electric Vehicles (EVs). This change highlights an emerging demand for innovative tech, greener transportation options, and customized experiences.
Defining the “top 10” in a segment as varied as luxury cars can be an arduous task, one that can be decidedly subjective and not just about the number of sales. It starts with name recognition, technological boldness, performance excellence, interior refinement, and finally cool factor. What matters more to us, though, is a mix of solid market performers, hot cake models, and new propositions that would determine the future of luxury mobility in India as we sail through 2025.
Here is a complete list of selling top 10 luxury cars ruling Indian automotive soil in 2025.
1. Mercedes-Benz S-Class The Gold Standard in Luxury Sedan Grandeur
Major Selling Features: Globally the S-Class is still the gold standard for high-end luxury sedans, and India is no exception. Yet in 2025, it still represents the last word in comfort, high technology, and absolute quality. Its cabin is a cathedral of luxury, outfitted with the priciest materials, cutting-edge MBUX infotainment, multi-contour seats with massage functions, and shimmering, multi-layer ambient lighting. On the innovation side, its Level 2 autonomous driving technology (where allowed), augmented reality navigation and advanced safety suite continue to make it one of the most high-tech vehicles on the planet. Combine the punchy, silky-smooth petrol and diesel engines with the all-new plug-in hybrid electric vehicle (PHEV) coming in soon for an exhilarating performance with a seamless transition. Luxury connoisseurs, high-net-worth individuals, and chief executives who value the unattainable and ultimate comforts and prestige, who want to be dosed and chauffeured. Expected Price (2025): ₹1.80 Crore – ₹2.50 Crore (ex-showroom, varies with variants) The S-Class isn’t merely a car, it’s a status symbol. Its classic allure, matched by an unwavering commitment to cutting-edge technology and well-being, makes it a timeless presence at the top of luxury’s order. Mercedes-Benz India’s robust performance in the top-end luxury space (up 34% in FY25) is mainly a function of the sales of the S-Class and its Maybach derivatives.
2. BMW 7 Series / i7: The Bold Visionary
Segment: Flagship Luxury Sedan (ICE & Electric) BMW’s new 7 Series, as well as its all-electric sister ship, the i7, represents a radical step forward in design and advanced technology. Its bold and muscular stance, signature grille, unique split headlamp design, and lounge-style interior ensure it captures attention. The cabin is ruled by the signature BMW Curved Display, our Executive Lounge Seating in the rear – optional 31.3-inch 8K Theatre Screen available – along with leather and other sustainable materials galore. The 7 Series is available with a fabulous array of powerful petrol and diesel engines. It is the i7 that provides completely quiet, powerful electric performance with a long-range that truly confirms BMW’s commitment to the electric future. Target Audience Tech-minded luxury customers, buyers looking for a driver’s car in a full-size, plush sedan, and early adopters of electric luxury. Estimated Price (2025): ₹1.70 Crore – ₹2.50 Crore (ex-showroom, varies by variant) BMW’s electrification efforts have honestly been a bit of a mixed bag, but paired with classic BMW driving dynamics and a radically re-imagined interior, the 7 Series/i7 makes an interesting case at becoming the electric luxury buyer’s choice. BMW India recorded its highest-ever Q1 2025 sales, with electric vehicles up 206% year-over-year growth making up for more than 20% of the company’s sales. This trend is one that the i7 makes a large positive impact on.
3. Land Rover Range Rover / Range Rover Sport – Luxury SUV Royalty
The Range Rover and Range Rover Sport remain the standards for the luxury SUV segment with their unmatched combination of luxury, elegant design, and world-famous off-road prowess. The interiors, a study in minimalist design and richly textured materials, create an atmosphere of dramatic serenity and comfort, with top-level Pivi Pro infotainment. Along with a host of potent petrol and oil burner engines, plug-in hybrid options are set to make their presence felt in India as they do globally with both models, following the sustainability path that has arrived. What made them truly exceptional was their menacing road presence and dominance on any terrain. Audience Intended For classifier_user pic. Full-width image Those who crave unrivaled luxury and convenience, as well as the capability to take on everything from the city streets to the wild. Estimated Price (2025) Range Rover ₹2.50 Crore – ₹4.00 Crore+ Range Rover Sport ₹1.70 Crore – ₹2.20 Crore (ex-showroom, varies by variants) JLR India recently announced an astonishing 40% growth in FY25, its best-ever retail sales, led by the Defender (another JLR SUV) topping the charts in sales volume. That should be a clear signal of very hot market demand for Land Rover’s increasingly popular SUV lineup. Even with four Range Rover siblings now proliferating the landscape, that popular icon status only continues to go rosy.
4. The Porsche Cayenne is a jack of all trades.
Segment: Performance Luxury SUV Top Line Highlights The Cayenne continues to be Porsche’s best-selling model in India, marrying dinosaur-fuel SUV practicality with sports car performance. Even in 2025, it still boasts a feast of strong V6 and V8 engines – with hybrid versions available – serving up pants-wetting acceleration and knife-edge handling that’ll shock you, given its gargantuan footprint. The cabin is all-business from a driver’s standpoint, luxurious as well, outfitted with some of the finest materials, and Porsche’s easy-to-learn-you’ll-love-it infotainment system. The new, smartly styled Coupe variant injects a little more sporty flair while keeping the loss of practicality to a bare minimum. TCRC is looking for an audience of urban and rural creative peacemakers – to enroll, and visit the Target Audience page. Enthusiasts looking for the performance of a sports car but the versatility and space of an SUV, and lovers of German engineering excellence. Estimated Price (2025) ₹1.40 Crore – ₹2.50 Crore (ex-showroom, variants for varying) Porsche India had a stellar year in 2024, selling over 1,000 units for the first time in the brand’s history, taken on by SUVs (Cayenne and Macan) representing 71% of the sales. This is a testament to Cayenne’s hugely successful popularity and its role in defining and conquering the performance-luxury SUV category.
5. 202-530-5270 Mercedes-Benz GLE / GLE Coupe At its convoluted name of this luxury compact SUV.
Segment: Mid-Size Luxury SUV Key Tech Selling Point: The Mercedes-Benz GLE has always been one of the luxury SUV segment’s top contenders, with a combination of swoopy styling, roomy luxury, and smooth, powerful performance. Powerful and efficient petrol and diesel engines, as well as 4MATIC all-wheel drive, guarantee maximum driving pleasure paired with maximum safety even on loose surfaces. The dual-screen MBUX infotainment system, with its great interfaces and intelligent, conversational voice control is, unsurprisingly, a big star. A supremely comfortable ride makes the GLE an excellent choice for long-distance travel, and the spacious cabin is great for families. The shared Coupe variant contributes a world-class sportier aesthetic design angle. For more information, see our Target Audience section. Family buyers looking for a large, luxurious, in-your-face family hauler with grand touring aspirations. Expected Price (2025) ₹95 Lakh – ₹1.50 Crore (ex-showroom, variants varied) High enough to seat families and adept at carrying all their tech, the GLE is the Goldilocks-sized SUV that hits the sweet spot between entry-level lux and full-size luxury. Ideally positioned between entry-level luxury SUVs and full-size behemoths, the GLE balances feel size, feature, and luxury well enough to churn up pent-up demand with booming mid-30s family-oriented Indian buyers. Its continued ability to sell more than many competitors, often going months with no stock available at dealers and securing more inventory than competitors, sells its way to being a segment leader.
6. BMW X5/X6 plug-in hybrid The Dynamic Crossover Couple
Mid-Size Luxury SUV Segment Key Selling Points The all-new BMW X5 lives up to its name as the original “Sports Activity Vehicle,” delivering the sporty, versatile performance you expect along with premium, comfortable amenities. Its punchy petrol and diesel engine options (with plug-in hybrids on the way), pin-sharp steering, and adaptable suspension make sure it’s just as enjoyable to drive. The cabin is pure BMW tradition – angled toward the driver, with top-notch materials, and the latest version of the iDrive infotainment system. The X6, its coupe twin brother, brings a new, sexier, more aggressive line to the family. Both provide plenty of room and a powerful road presence. Intended Audiences Drivers who want to experience BMW’s famous fun-to-drive characteristics need the convenience and higher vantage point of a sports activity vehicle. Estimated Price(2025): ₹98 Lakh – ₹1.60 Crore (ex-showroom, variants variable) BMW’s “Sports Activity Vehicles” (SAVs) are leading the charge of BMW’s sales growth in India (+11% Q1 2025), making up a full 55% of total sales. So far, the X5 and X6 have been major players in that scorecard success, their muscular track-tear-away styling attracting buyers looking for a performance-oriented hulk of luxury.
7. Audi Q7: The Classy, Comfortable Family Hauler
Segment: Full-Size Luxury SUV Key Selling Points: The Audi Q7 is the epitome of subtle luxury, elegance, and outstanding craftsmanship. Its roomy three-row interior capacity can transport larger families in comfort, while a smooth ride and hushed cabin keep them content on every adventure. The Q7 comes equipped with Audi’s easy-to-use MMI touch response infotainment system, a virtual cockpit, and a variety of advanced safety features. Its thumping petrol engine with MHEV tech gives zippy performance and decent mileage for a car this size. Target Audience & Learning Level Consumers are in search of large families, those who crave understated elegance, and those who want practicality and advanced technology in a full-size SUV. Estimated Price (2025): ₹90 Lakh – ₹1.10 Crore (ex-showroom, varies with variants) Despite the continuing disruptions of a global supply chain crisis in 2024, Audi India posted 17% year-on-year growth in Q1 2025, led by their flagship Q7 which has been instrumental in driving upward growth. Its agreeable demeanor, roomy interior, and upscale ambiance help it rank as one of the top luxury SUVs.
8. Lexus ES The Serene Luxury Sedan
Key Selling Points: Lexus, Toyota’s luxury division, has found a very successful niche by emphasizing the particularly Japanese craft (Omotenashi philosophy), unsurpassed reliability, and a commitment to hybrid technology. With an interior the brand calls a “mobile sanctuary,” the ES sedan provides one of the quietest, most comfortable cabins around. Its innovative self-charging hybrid powertrain achieves an impressive balance between dynamic performance and superb fuel efficiency — all while providing a smooth, silent ride. Add in elegant design, plush and quiet interiors, plus a full roster of safety technology and it’s hard not to fall for this pretender. Audience // Real estate, finance, civic engagement, academia, and government Those looking for a combination of refinement, reliability, fuel efficiency, and plush driving experience that rules out outright performance, looking for Japanese precision in their luxury. Estimated Price (2025): ₹70 Lakh – ₹80 Lakh (ex-showroom, variants variable) Lexus India announced a solid 19% sales growth for FY25 (IND — FY ends Mar), with a potent 17% jump just in Q1 2025. One of their flagship models, the ES has driven their greatest growth recently, winning over buyers who care about unique brand positioning and sustainable luxury.
9. Volvo XC90 / EX90 : The Safety-First Luxury SUV
Segment: Full-Size Luxury SUV (ICE & Electric) Key Selling Points: Volvo has been known for decades as the brand to trust with safety, and the XC90 is no different with a suite of safety tech and proven engineering excellence protecting its frame. Safety aside, the XC90 delivers a chic, Scandinavian-inspired minimalist interior, flexible seating for seven, and strong performance from a sophisticated new mild-hybrid powertrain. The soon-to-launch EX90, an all-electric flagship SUV due in 2025, will take Volvo’s luxury factor even higher thanks to futuristic EV tech, an advanced ADAS, and a design philosophy that embraces sustainability. National ARTS action target audience Families who are willing to pay for uncompromising safety, understated luxury, and a brand deeply committed to sustainability (particularly with the EX90). Estimated Price (2025) XC90: ₹99 Lakh – ₹1.10 Crore EX90: Est . ₹1.20 Crore – ₹1.50 Crore (ex-showroom, varies with variants) Volvo’s general sales are expected to drop in FY25, Volvo’s electrification focus (with the EX30 compact electric SUV arriving in H2 2025) and premium line-up guarantee their stay in the luxury segment. With the XC90’s solid reputation and the EX90’s cutting-edge flair, it’s a key player.
10. Audi A6 / A6 e-tron The Balanced Executive Sedan
Segment: Executive Luxury Sedan (ICE & Electric) Key Selling Points: Rounding this out is the proven and well-rounded combination of sophisticated design, tech-laden but intuitive interior, and a comfortable, engaging on-road demeanor that makes the Audi A6 such a compelling choice. Its skimpy lines, expansive interior, and two-display MMI infotainment system make for a cool and user-friendly environment. On offer with powerful petrol engines (with mild-hybrid support), the A6 delivers an XC60 comfortable yet classy ride. The much-awaited A6 e-tron, slated for introduction in India in 2025 will add long-range electric performance and eye-popping design to the executive sedan segment, continuing Audi’s electric juggernaut. Target Audience — Anyone in the market for a highly advanced, technology-laden executive sedan who places a high priority on luxury, smooth ride, and overall comfort. Estimated Cost (2025): A6: ₹65 Lakh – ₹75 Lakh A6 e-tron: Est. ₹80 Lakh – ₹95 Lakh (ex-showroom, varies by variant) The A6 is one of our favorites in a highly contested segment, delivering a thoughtfully balanced luxury-tech-progressive driving experience package. With the A6 e-tron soon hitting the showrooms, the luxury German brand will be all in on the EV revolution, capturing the attention—and wallets—of a new generation of buyers.
Driving Factors Revenue Opportunities Smart Cities Expenditure on Shifting Preferences and Urbanization
The Indian luxury car market is fueled by a multitude of factors that influence the tastes and preferences of Indian novice buyers.
Aspiration versus Status A luxury car in India, particularly if it’s a foreign luxury brand, frequently is a potent success, Leistung and social status emblazoned rocket.
Tech Forward Buyers in this segment expect cutting-edge infotainment and connectivity (connected car tech) and ADAS (automated driving systems).
Safety: Although all vehicles are required to meet minimum safety requirements, buyers of upscale cars are the first to look for sophisticated active safety and passive safety features as seen in global safety ratings.
Whether it’s blasting out of the corner with pure muscular power or gliding through traffic on a silky electric wave, performance is key, even for the most driver-centric of luxury sedans.
Nestled within rich, sumptuous interiors, with the finest materials and attention to detail, opulent, ergonomically designed seating, and a whisper-quiet cabin ceiling that evokes a feeling of cocoon-like serenity.
It’s not just the product, the overall ownership experience – from custom sales to unique and specialized after-sales service – is critical.
The move to sustainable mobility is having a major impact on buyer preference, as luxury EVs go all in — propelled both by environmental concerns and the desire for advanced tech. Mercedes-Benz announced a 51% increase in EV sales in FY25, and BMW’s EV sales jumped 206% in Q1 2025.
Also check:- The Reigning Kings and Aspiring Contenders: Navigating India’s Best SUV Cars in 2025
The Future of Luxurious Mobility in India:
It makes for an exciting time ahead with the Indian luxury car market set to evolve even further as we move into 2025 and beyond.
The SUV body style is headed for the stratosphere, and luxury SUVs of all sizes will remain the most desired vehicles.
Electric Avenue: Electrifying America Just as the electrification movement takes a giant leap forward. We’ll start seeing more luxury brands releasing their entire EV lineups, as well as more advancement in charging infrastructure creation.
Trend #4 Personalization & Bespoke Services As customers get pickier, they’ll increasingly crave personalized choices, bespoke interiors, and tailor-made customization programs.
Connected Car Ecosystems Integration with smart home devices, advanced voice assistants, and seamless, digital-first experiences will be table stakes.
Though still in the early days, some new ownership models could take root for consumers looking for options short of full ownership.
Conclusion:
The luxury car market in India in 2025 is a fascinating and dynamic arena, poised at the cusp of India’s burgeoning economic power and the aspirational desires of its wealthy citizens. Whether it’s the classic charm of the Mercedes-Benz S-Class, the luxury toughness of the Range Rover, or the performance-oriented design of the Porsche Cayenne, the top 10 cars each have their own distinctive set of characteristics that appeal to various tastes. With innovation taking center stage while sustainability is the new buzzword, a spectacular and electric new age of luxury vehicles lined up on Indian streets will change the narrative of traveling in utmost style and comfort.
