On the app front, YouTube is launching a big update in its smart TV and game console apps that the company believes will change how consumers browse, view, and engage with content on larger screens. This is part of YouTube’s comprehensive strategies for improving the connected TV platform it has been building for some time.
Ameliorated Contents Seach
This update is aimed to solve a big part of helping users discover content they are interested in.
Improve Content Discovery
One of the major reasons behind this update is to enable users to get to the content they are just looking for. YouTube is adding 5 new “shelves” or rows on the smart TV home containing the following; an extra search suggestions shelf, different music listened to before (Listen again), and Music that is good to listen again customization with Live performances, remixes, and covers. It also adds shelves for “Primetime Channels” you follow or watch a lot and a “From your top channels” drop-down to show you time stack content from your most-watched creators. So it can direct users to more relevant videos faster than Google search. The update adds a new Podcasts Tab in itself to the app library so that users can immediately dive back to their favorite podcasts on their large screen. This is in line with the increasing trend of podcast screen consumption.
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Better Navigation and Enhancements
Apart from discovery, changes on the YouTube app will make its UI better and optimize for playback Total Shorts content display will get some love; they will be isolated as separate from long-form videos for a neat layout and will also be placed within the “Watch Next Feed” and eventually come to Short’s dedicated Shelf in Subscriptions tab. To follow up on earlier feedback the integration of Shorts inside the TV interface is being improved. The loop videos will be available not just for playlists but for all on-demand video content available via playback settings. In addition, inline previews on channel pages and subscription pages as well as topics go a long way in letting users know exactly what they will be watching without them having to interact with the video thumbnail. The updates are reportedly rolling out now and will be generally available shortly to supported smart TV and console users. The updates reflect YouTube’s efforts to improve the TV experience, with more and more things being watched on television.
